strategies in business | Business Blog 2.0

Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

Business tips – Create an environment of trust by facial expressions

Most facial expressions are instinctive rather than conscious. Because of that, many of us have learned to suppress our facial expressions in business settings and to instead convey what we think is a neutral countenance. We don’t want to “give away” our feelings. However, I don’t think there is such a thing as a neutral countenance. A blank expression isn’t perceived as neutral, it’s perceived as coldness, disinterest, or worse yet, stupidity.