expertise help in business | Business Blog 2.0

Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

How to use expertise to turn no into yes?

I have known Sandy Van Pelt for years. She came to work for me right after graduating from New York University with a bachelor’s degree in communications. Sandy was an excellent aide, with terrific interpersonal skills, and a real flair for working with the media people I dealt with when appearing regularly on CNBC television and CBS radio. Her clean-scrubbed, all-American girl looks, and her outgoing personality, made her an exuberant presence in my office.