business expert | Business Blog 2.0

Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

Three methods to become an expert

There are three ways you can become an expert and, in the process, help overcome your business problems. Each has its advantages and disadvantages.

The first way to become an expert is to receive some formal schooling or training. The advantage of this method of becoming an expert is that it provides you with an official endorsement: you’re getting a seal of approval. The disadvantage of pursuing such formal endorsement is that it’s time-consuming. In all honesty, such an approach is Continue reading →