advertising for small business

Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I’ve ever helped a client deal with is the result of misunderstanding.

The most common misperception I confront is that, due to the special nature of their business, they don’t need to do any marketing. On the contrary, every business needs to do marketing. And, in fact, the more specialized your business, the more marketing Continue reading →