Reasons why you cannot find a good employee?
What you want to pay someone, or how much work you want to get from them, doesn’t matter. This isn’t about your wants, or even the candidates’ wants, it’s about the labor market. If receptionists are being paid at least $20,000 a year, that’s what you’ll need to pay. If they don’t have the time to do any more than light filing while doing their receptionist duties, then you can’t expect them also to reorganize and digitize your records.
Marketing for small business
I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I’ve ever helped a client deal with is the result of misunderstanding.
The most common misperception I confront is that, due to the special nature of their business, they don’t need to do any marketing. On the contrary, every business needs to do marketing. And, in fact, the more specialized your business, the more marketing Continue reading
Life planning problem – Not saving enough money
This is almost always an actual problem, since almost no one in America is saving “enough” money. Despite it being a single actual problem, you’ll have no luck solving it until you make it more specific. Until then it will remain an emotional issue. Let’s agree that you’re not saving enough money. However, for what are you saving? Are you not saving enough money to buy a home, to retire, to send your child to Harvard, to start a business? Unless you have a goal and a specific number in mind, you’ll never be able to say you’re saving enough.
Job problem – Fear of relocating
What’s your problem? Fear about relocating is a presenting problem if you’re single and without school-age children. That’s because in that instance, relocation, while a chore, won’t negatively impact your life. In fact, if you’ll be getting a better job for more money it could positively impact your life. You’re using relocation fears as a cover for your fear of change or some other worry about getting a new job.
If you’re part of a couple and/or you have school-age children, relocation still isn’t your Continue reading
Job hunting problem – What if they don’t like me?
Preinterview fear about the interviewer liking you is always a cover for a lack of confidence in your interpersonal skills. Your problem isn’t “what if they don’t like me,” it’s “my communication skills need work.” On the other hand, if this is a post interview fear, and you believe the other party didn’t like you, it is your problem. Whether it’s a presenting or actual problem, it’s a single obstacle rather than a cluster or series.
Focus on facts, not feelings. If your fear of not being liked is expectant, you’re being Continue reading
Job hunting problem – Jumping from job to job
What’s your problem? Job hopping is usually your actual problem. Your ability to repeatedly search for and land jobs demonstrates you’re not afraid of job hunting and you’re confident in your personal skills and abilities.
If job hopping is uncommon in your business, then it’s likely an umbrella for a cluster of problems dealing with your being in the wrong industry or profession. Rather than looking at your job hopping as the problem, try to determine the reasons for the job Continue reading
