Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

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The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

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Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

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Life planning problem – Not saving enough money

Life planning problem Life planning problem   Not saving enough moneyThis is almost always an actual problem, since almost no one in America is saving “enough” money. Despite it being a single actual problem, you’ll have no luck solving it until you make it more specific. Until then it will remain an emotional issue. Let’s agree that you’re not saving enough money. However, for what are you saving? Are you not saving enough money to buy a home, to retire, to send your child to Harvard, to start a business? Unless you have a goal and a specific number in mind, you’ll never be able to say you’re saving enough.

Become an expert. Once again, the solution to this problem is to become an expert on your own finances. Sit down with your checkbook and credit card statements and figure out where all your money is going. Then, spend a month tracking all of your cash expenditures. Once you see where your money is going you can determine which expenses can be reduced, which can be trimmed, and which must stay the same. There’s only one way to save money: spend less than you’re earning. You can do that by maintaining your income while cutting your expenses, maintaining your expenses while increasing your income, or, for the best results, increasing your income and simultaneously cutting your expenses.

Interestingly enough, becoming aware of this problem is often the biggest step in solving it. Very few people will admit to not saving enough money, even though the problem is epidemic. Admitting you have the problem injects a certain degree of consciousness into your financial life. Sometimes, that, and fewer trips to the ATM, is all it takes.

If you find it difficult to restrain your spending, consider having your paycheck automatically deposited with a portion of it going immediately into some kind of savings plan. Perhaps if you don’t have that money in your hands it will be easier for you not to spend it.

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