Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

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The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

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Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

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Monthly Archives: January 2010

Three ways to uncover your own problems

three ways to uncover your own problems Three ways to uncover your own problemsA psychotherapist is trained to dig behind presenting problems by asking leading questions. I’ve learned to uncover the real no by looking at financial documents and asking pointed questions. But neither therapists nor I try to practice this technique on ourselves. How then can you uncover your own real problems? There are three ways.

First, you can always speak to a therapist or contact me if you have the money or inclination. I’m using the word therapist in a looser manner than it’s commonly applied. Continue reading

Three methods to become an expert

three methods to become an expert Three methods to become an expertThere are three ways you can become an expert and, in the process, help overcome your business problems. Each has its advantages and disadvantages.

The first way to become an expert is to receive some formal schooling or training. The advantage of this method of becoming an expert is that it provides you with an official endorsement: you’re getting a seal of approval. The disadvantage of pursuing such formal endorsement is that it’s time-consuming. In all honesty, such an approach is Continue reading

The shortcut to trust for business start-up

The shortcut to trust for b The shortcut to trust for business start upThe keystone of my technique is a simple but very powerful truth: the shortcut to trust is caring.One of the feelings that develops over time and which naturally leads to trust is the sense that the other person cares for you and your well-being. That means more than having shared interests or similar beliefs. Caring represents a personal connection that transcends the reasons or circumstances that brought the two of you together. Caring is perceived as an emotional bond that goes far deeper than a shared mercenary interest.

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Problem solving – one problem at a time

Problem solving Problem solving   one problem at a timeHating your career is certainly problematic, but it’s a large general difficulty that encompasses a set of smaller more specific hurdles. You’re not Superman. You can’t go from the starting line to the finish tape in a single bound. Try to, and you’ll end up failing and frustrated. Instead, you need to break the race down and work at overcoming each individual hurdle. You need to divide that one giant no into a set of smaller nos.

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The discipline of problem solving – Focus on facts

The discipline of problem s The discipline of problem solving   Focus on facts The third item on the checklist is to insure that each of your individual hurdles is framed rationally, not emotionally. All rational problems can be solved by applying logic and facts. Many emotional problems can’t be solved, only mitigated.

And some emotional problems can’t be solved at all. Thankfully, all business and financial problems can, in fact, be viewed rationally. Unfortunately, the same isn’t true for all personal problems. That’s why I tell people my approach can help them solve all Continue reading

The basic of salary problem

The basic of salary problem The basic of salary problemMost raise and salary problems, like job-hunting problems, are twins. First there’s the expectant side to the problem: generally a fear that threatens to keep you from taking an action, such as “they’re not going to give me any more money.” And second there’s the extant problem: an outright rejection, like “they said they won’t give me any more money.” However, unlike job-hunting problems, these twins are analogous. In fact, the secret to solving both sides of the dilemma is the same: expertise.

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Financial Planning

Business 2.0


Create an environment of trust

Job problem - Fear of relocating

How to solve all money problems?

Marketing for small business

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