Marketing for small business

I never ceased to be amazed at how little most small-business people know about marketing. Every single marketing problem I've ever helped a client deal with is the result of misunderstanding...

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The basic of salary problem

Most raise and salary problems, like job-hunting problems, are twins. First there's the expectant side to the problem: generally a fear that threatens to keep you from taking an action...

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Create an environment of trust

Every business person knows that in order to make a good impression, he or she must be well dressed and groomed. The same is true if you want to show you care and develop trust...

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Monthly Archives: November 2009

How to use expertise to turn no into yes?

How to use expertise to tur How to use expertise to turn no into yes?I have known Sandy Van Pelt for years. She came to work for me right after graduating from New York University with a bachelor’s degree in communications. Sandy was an excellent aide, with terrific interpersonal skills, and a real flair for working with the media people I dealt with when appearing regularly on CNBC television and CBS radio. Her clean-scrubbed, all-American girl looks, and her outgoing personality, made her an exuberant presence in my office.

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How to turn no into yes?

How to turn no into yes How to turn no into yes?The way to turn a no into a yes is to address the reason for the no. Be careful. I wrote address, not attack. If you attack the other party’s honesty, logic, judgment, intelligence, understanding, or analysis you will turn that “no” into a “no way in hell,” rather than a yes.

Implying or suggesting the other party has made a mistake will only force him to dig in his heels to defend his position and insure he doesn’t lose face. Asking someone to Continue reading

How to solve all money problems?

How to solve all money prob How to solve all money problems?At first, my practice focused on credit problems, since that was what I was teaching and writing about. However, I knew that I couldn’t be a credit specialist and still pay my own mortgage. Credit was not only too small a market, but it also had inherent problems. With all due respect and compassion, let’s face it: people with credit problems are not ideal clients or customers.

Much of my business dealt with real estate transactions and investing. It seemed Continue reading

Financial Planning

Business 2.0


Create an environment of trust

Job problem - Fear of relocating

How to solve all money problems?

Marketing for small business

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